| Sara Jo | |
|---|---|
 | |
| Background information | |
| Birth name | Sara Jovanović |
| Born |
29 October 1993 Rome, Italy |
| Origin | Belgrade, Serbia |
| Genres | Pop, R&B |
| Occupation(s) | Singer, dancer, model |
| Instruments | Vocals |
| Years active | 2012–present |
| Labels | IDJTunes, Bassivity |
Sara Jovanović (Serbian Cyrillic: Сара Јовановић; born 29 October 1993), also known under stage name Sara Jo, is an Italian-born Serbian singer-songwriter. She rose to prominence as the second runner-up on the singing competition Prvi glas Srbije in 2012.
Jovanović was also nominated for 2017 MTV Europe Music Awards Best Adria Act.
Life and career[]
1993-2010: early life
Sara Jovanović was born on 29 October 1993 in Rome, Italy, to Serbian parents Saša and Jasna Jovanović, and was raised bilingually in Serbian and Italian. Her family moved back to Belgrade, Serbia, when she was fifteen years old. She graduated Italian language at the University of Belgrade Faculty of Philology .
2011-2017: Prvi glas Srbije and Eurovision
In early 2011, Jovanović won a singing contest organized by Serbian magazine Story with the covers she was posting on YouTube. As a reward, she recorded her debut single "Zauvek" (Forever), which she performed on the popular late-night talk show Veče sa Ivanom Ivanovićem, broadcast on Prva TV. The following year Jovanović was featured on four songs released by rapper MCN for his self-titled debut album.
Jovanović became known to wider audience as a contestant and the second runner-up of the second season of Serbian singing competition Prvi glas Srbije. She successfully went through the audition and the battle round to progress to the live show performances. Recognised for her showmanship, Serbian edition of Cosmopolitan cited her as the "new energy on the music scene".
2017-present: Mainstream success
In May 2017, Jovanović collaborated with Belgrade-based record label Bassivity Digital on her hip-hop infused electropop single "Nemam vremena za to" ([I] Don't Have Time for That), which saw great success and brought her back to mainstream. In June 2017, she released a dancehall promotional single "Samo ti" (Only You) for Tuborg GreenFest under Universal Music Serbia, which contains a sample from Major Lazer 'Tuborg Beat' courtesy of Mad Decent. Jovanović successfully continued her collaboration with Bassivity on her following singles "Lava" and "Bez sna" (Without Sleep), released in May 2018 and January 2019, respectively. "Mili, mili" (Dear, Dear), inspired by the 00s pop scene, was released at the beginning of July. Following several festival performances during the summer, such as the Exit festival, she also performed at the 2019 Belgrade Pride.
Discography[]
Singles[]
- "Zauvek" (2011)
- "Ko je ovde ko" (2014)
- "Mahovina" (2014)
- "Probaj" (2016)
- "Nemam vremena za to" (2017)
- "Samo ti" (2017)
- "Lava" (2018)
- "Bez sna" (2019)
- "Mili, mili" (2019)
- "Kao nikada pre" (2019)